Network and Social Event Management
No matter what you are selling – it’s a relationship sale.  This does not mean that they will buy from you because they like you; but because you have things in common; they see you in action and like what they see!  Therefore it’s important to be where your customers are. Networking and social functions may be an important part of you plan. They should be incorporated into your marketing plan as a calendar of events.  An event plan should be determine for each event describing what you objective is for the event.  For example, your objective may be to get on the membership committee, or seek out 2-3 good leads to follow up on within the week.  Whatever it is – plan the work and work the plan!  
 
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