Sales Channel Management

Formal or informal, a sales channel is a company or person that has the ability to bring you qualifies leads.  The close ratios on leads coming from a sales channel are much higher than any other lead.  Treat these leads and the resource of the leads like your best employee!   Look for as many non-competition sales channels as possible.   Be sure to keep score...all take and no give will reduce the volume of leads. 
 
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