Trade shows are more expensive that you might think.  First you have the investment of a booth display, then the booth rental, travel expenses and lost opportunity by having your sales attend the trade show.  Therefore it’s critical to be able to properly measure the results of the tradeshow.

• Tradeshows are also a great way to get in front of your target market in a short period of time.  Just like all the campaigns discussed – make it memorable!   Do something different!  Here are some things to
• Invest in a $250 Card Scanner – You could scan cards during your downtime at the tradeshow.
• Follow up - Be sure to follow up with an email, letter or card to everyone that stopped by the booth.  On the ones with the most potential for sale – hand write a thank you card to them for stopping by.
• Be different – Do something that will attract attention to your site.  Periodic demos, free massage, nifty gadgets that your target market would actually want (spend more money and give out to fewer prospects). 
• Have Fun – Standing behind a booth with your brochures on the table is not very inviting!  Get out and be a carnival caller for a day.  Have fun – everyone else will too and you will be remembered.
• Measure – Track the new target as a lead from a trade show.  When that target buys an item, the credit can go to the lead source ROI as well.  You could also provide promotions good for just that event. 
• What are some tradeshow that we attend or should attend?