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Jul 30
Friday

You can't have a Market Plan without a CRM system!

It becomes difficult to stay focused on your target market unless you have a technology system to help track your marketing campaigns, sales activity and opportunities. A CRM is a critical component of a successful marketing plan.

Customer Relationship Management (CRM)

Customer Relationship Management or CRM is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.



Benefits of SugarCRM and VTiger

Both systems our open source software, meaning that developments are being made by the community of users around the world. No software will provide more advancements than open source software. Here are some of the benefits we believe are critical to successful integration.

  • Full E-market capabilities (eliminates the need for a third party)
  • E-mail program within system or integration with Outlook, Notes, etc.
  • Web to Lead Generation or "Opt-In" Forms
  • Customer Support Service Requests (through your website)
  • Support FAQs (posted to your website)
  • Content Management
  • Estimates Quotations
  • Order Information
Sugar CRM provides over 550 modules from full ERP functionality to Google Maps to add to your system!
 
CRM Test Drive

A Customer Relationship Management System (CRM) is a mandatory tool for successful growth. A CRM acts as a central location to track  and guide your leads through a proven marketing and sales process.  mymarketplan.com through its sister company Kansas City CRM hosts, designs and maintains SugarCRM and Vtiger opensource CRM Software.We also assist in the proper implementation and usage of other CRM systems such as Salesforce.com.  We have standardized on SugarCRM and Vtiger because they offer a large variety of third party modules to easily customize to any business requirement.  We have been working with CRM systems for over 15 years, but don't just take our word for it, test drive a live version of SugarCRM and VTiger software today. 

VTiger Demo

SugarCRM Demo

 
 
Our "No-Brainer" Challenge

It's proven that a TRUE CRM system will increase your sales. The reason many smaller companies do not implement a CRM system is because they are afraid of the cost and the implementation. So here’s our "No Brainer" challenge…within 30 days mymarketplan.com will provide you with a ready to implement SugarCRM system or you owe us nothing! That's right nothing and you keep the system.  As for the cost - our CRM system is included in our Universal Marketing package - not by user like most CRM systems!  That's why we call it our "No-Brainer" Challenge! 

We have over a 10 years experience with CRM system and have a firm belief that  a CRM system should not be restricted by users or left to the company implmenting the system to figure it out or manage. A TRUE CRM System has the ability to perform not only sales and marketing activities but also provides:

  • Integration with other operating software
  • Add on modules for inventory, HR, knowledge and operational management (Sugar CRM has over 500 apps)
  • Lead generation from website
  • Internet and email marketing capabilities

In today's difficult market – this offer makes sense! Stay ahead of your competitors and stay in tune with your customers by taking this challenge!

 
CRM Design and Management

CRM is the process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake.  Include your IT staff on the CRM team, but DO NOT have them manage the process.  Think of a CRM as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.  Therefore, you should have sales and marketing managing the process. 

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