Revenue, profit, cost of sales...all depends on DEMAND GENERATION your product or service holds in the market.  For most industries, DEMAND GENERATION comes in the form of QUALIFIED leads. A sales department CAN NOT function without QUALIFIED leads.  In order to increase QUALIFIED leads, companies need to focus on lead generation activities that move you from cold calling to first advance.  That requires a blend of process and technology that gives your sales force the leverage to move the sale forward. 

mymarketplan.com works on four fundamental areas to help small to emerging companies create a sales and marketing process that generates leads and helps close deals. The four areas are:

1. Content Management Websites featuring blogs and forums that bring prospects in.
2. Customer Relationship Management Systems - CRM (Salesforce, SugarCRM and Vtiger are our specialities)  
3. Social Media such as LinkedIn, Facebook and Twitter to distribute blogs and specials to generate leads
4. Target List Management - Quality not quantity.