Home Marketing Process newsflash Content Management Software
Jul 30
Friday

Creating a positioning statement that drives leads.

Your positioning statement is at the core of your marketing engine.  It MUST provide you with FOCUS on your market and their emotional needs so that your marketing message correlates with them on a personal level better than the competition. Just like an engine, your positioning statement needs monthly maintenance.  Because it is the core of your marketing engine, it will have the greatest effect on your marketing efforts.

Content Management Software

Web Portals provide more information at a single glance!                                                                                                                                                

Don't think your visitors are reading your website verbatim! If you are reading this - you clicked on my newsflash.  Something about a newsflash that sounds important!  Well this is - important that you email right now and tell me what you think! This e-mail address is being protected from spambots. You need JavaScript enabled to view it

OK - maybe you need some more convincing. A web portal or CMS will allow your website to be more interactive than just tabs and clicks. Here are just a few extensions that can be added to a basic web portal: 

  • Event Management and Calendar - Let your customers know where you will be and when!  Even let them register at your site. 
  • Document Management - Wouldn't it be nice to say just download our brochure, article, spreedsheet etc from our website. 
  • Community Builder - Set up your own community of customers and prospects - allow them to share ideas together in a forum 
  • Blog - Got something important to say - Say it in a Blog. 
  • Email - Send out mass emails to your customers and prospects.  As your community grows so will your email list
  • Calculators - Add calculators to your website with ease. 
  • Project Management - Track customer projects with secure log-ins 
  • News Feeds - Add news feeds that are linked to your product or service - fresh content every hour that you do not need to manage
  • Forms - Manage forms used to gather important data. 
  • AND MANY MORE - There are over 4500 extensions to solve most of your web needs. 

 


 
Home Marketing Process newsflash Content Management Software