Today's internet has leveled the playing field for small businesses to better compete against companies with large PR and Advertising budgets. In order to utilize your website for growth, it's not about glitz and graphics! It's about search engine rankings and then conversion to where your want to web visitors to go. Write your web content with your Positioning Statement in mind. This will provide you with content that is interesting to your web visitors and hopefully search engines like Google.  Provide links outside your website and look for partnerships that will provide your link on their site.

Most importantly build it with the end result in mind – which should be movement toward a buying decision.  You can do that by creating mini-steps toward your conversion point (usually a lead form for more information if not an e commerce site).

Last measure your results with web analysis tools. Look to see how many new visitors to returning visitors you have.  How long they stay on your site.  What pages are they go to and in what order?  Compare to your original conversion plan and make adjustments accordingly.

Joomla CMS is a part of the growing Web2.0 phenomenon that has provided us with sites like MySpace, You Tube and Wikipedia.  Joomla CMS places your content iin a database and calls up the data when it is requested through a number of menus or links within your site.  In minutes, you can change a menu or the entire look of your website.  Add an article to your database and easily add more content to your site. 

When you combine the data from your Joomla CMS website to your SugarCRM system under an integrated data system you are able to have real time communications with your web visitors (customers and prospects). Customer portals in either the integrated database creates world class customer service possibilities never before imagined by small business. Together they provide the same functionality of web sites that cost $50,000 or more.

Top Ten Reasons to move to Joomla CMS

1. Build onto your website without total restructure
2. Ability to add modules like secure login ares, e-commerce, event calendaring,document management, newsfeed and RSS.
3. Do it yourself maintenece and content addition
4. Seach engines like it
5. Many templates to get you started
6. Website search engine capabilities
7. Multiple menus to aid visitors
8. You have complete control over your website
9. User rights management
10. It's really easy!