The 30/60/90 Day Marketing Plan Template for Small Businesses

A 30/60/90 day plan turns a marketing strategy into something you can actually work through, one week at a time, instead of a wall of tasks with no order.

Days 0-30: Foundation

The first month is setup, not results. This is where you:

• Claim and fully complete your Google Business Profile, website basics, and social profiles
• Set up analytics so you can actually measure what happens next
• Publish your first round of content and offers
• Get the accounts, tools, and tracking in place that every later phase depends on

Skipping this phase to chase quick wins is the most common reason marketing efforts stall — you can't optimize a campaign you never set up to measure.

Days 31-60: Test & Learn

With the foundation in place, this phase is about finding out what actually works for your specific business and audience:

• Run small-budget tests across 2-3 channels rather than betting everything on one
• Track which messages, offers, and channels get response — and which don't
• Double down on early signal, cut anything with no traction

Days 61-90: Scale

By day 60 you should know which 1-2 channels are earning their budget. This phase is about putting more weight behind what's working:

• Increase budget or time on the channels that proved out
• Systematize the repeatable parts (content calendars, review requests, email sequences)
• Set the cadence you'll maintain past day 90

Why the phasing matters more than the tactics

The specific tactics in each phase will differ by business type — a restaurant's 30-day foundation looks different from a B2B service firm's. What matters is the order: measurement before optimization, small tests before big spend, proof before scale.

MyMarketPlan generates this exact structure automatically — a scheduled, day-by-day 30/60/90 task list built from your specific business, budget, and the hours you actually have available, with reminders that sync to your calendar.