Simple, honest pricing

Yes. The full strategy — business summary, competitive analysis, SWOT, target market, buyer personas, strategy pillars, and budgeted initiatives — is free to generate and free to view, with no account required to see it.

It unlocks the day-by-day 30/60/90 task checklist for one specific plan: a scheduled action list, a calendar view, per-task how-to guides, notes, and an AI chat for follow-up questions on each task. It's billed per plan, not per account — if you have multiple plans, each one you want task tracking for is its own subscription.

Yes, for free, from any saved plan. It always includes the strategy sections only (business summary through budgeted initiatives) — the task checklist isn't included in the print output even if you've also subscribed to task tracking.

Yes, anytime — it's billed monthly with no long-term commitment, through Paddle.

Charges appear as "PADDLE.NET* SHEAFMEDIA" — Paddle is our payment processor and Merchant of Record (Sheaf Media Group Inc is the company behind MyMarketPlan), so the charge won't show "MyMarketPlan" directly. If you don't recognize that line, it's us — contact us before disputing it with your bank.